NEWSROOM
NEWSROOM
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Our Work
For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Gen Z Lab
A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.
Longevity Lab
Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.
Edelman’s Perspective on 2026: Tipping Points
Equip leaders to act by learning more about how 'equal and opposite reactions' are reshaping how people live, consume, connect, and engage with business in 2026.
Our Climate Commitments
We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change.
